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QUBOŽ REVS UP ITS ENGINES THIS FALL WITH TURBO DOGS


New York (Sept 8, 2008) - Positive Values and Good Sportsmanship Reign Supreme in new 3-D CGI Animated Series Provided By Scholastic Media –

- Start your television and rev up your excitement this fall, because a comical cast of canine friends is bringing high-octane fun to qubo this October with the world television premiere of TURBO DOGS. This new innovative 3-D CGI animated series debuts on qubo’s broadcast blocks on NBC, ION Television and Telemundo (**see network specific airtimes listed below**) on Friday, October 3 and Saturday, October 4 and follows the hilarious antics of Racerville, a wacky dog-filled community that’s wild about racing. TURBO DOGS features colorful canine characters who take children on an accelerated adventure filled with comedic high jinks, and fast racing action. TURBO DOGS will also air Sundays on qubo Channel starting October 12.

Racerville is a world filled with dogs of all different shapes, sizes, temperaments and pedigrees – a lot like the human world! Only a paw-ful of Racertown’s dogs are Turbo Dogs: Dash, the selfless, enthusiastic competitor; GT, the natural-born mechanic who can build an engine from a leash, a collar and empty dog food cans; Mags, the less-than-girlie poodle; Strut, the dashound who always tries taking shortcuts that backfire; Stinkbert (aka “Stinky”), the dog who spends as much time rolling around at the garbage dump as he does with friends; and Clutch, the good guy with a penchant for klutziness. The rest of the community holds down “normal” jobs. There’s a Highway Patrol Dog, a TV Announcer Dog, a Concession stand Dog, avid Fandogs, and even a Master Mechanic Pit Crew Dog, to name a few. What brings this canine-based community together faster than a turbo-charged engine is their shared passion for motor sports. While TURBO DOGS features captivating storylines and non-stop fun – its emphasis on friendship, fair play, and teamwork, will help kids zoom away with some valuable ‘rules of the road.’

“qubo will go full throttle when TURBO DOGS joins our schedule in October,” said Rick Rodriguez, president ad general manager, qubo. “Not only will this original new series about racecar-driving dogs appeal to both boys and girls, and even their parents, it’s also perfectly geared towards qubo’s mission of delivering high-quality family entertainment that promotes literacy and pro-social values.”

Added Deborah Forte, President Scholastic Media, “Scholastic Media is committed to bringing quality programming to children and families – and we are delighted to be able to deliver TURBO DOGS to qubo this fall. The show’s ability to uniquely portray teamwork, friendship and community, while at the same time deliver great stories and endearing characters contribute to making this a terrific family entertainment experience.”

TURBO DOGS is based on award-winning author-illustrator Bob Kolar’s picture book, Racer Dogs. TURBO DOGS is provided by Scholastic Media and is a CCI Entertainment/ HuHu Studios production. Executive producers are Arnie Zipursky (CCI/Can), Trevor Yaxley (HuHu/NZ), Rodney Macdonald (HuHu/NZ) and Jef Kaminsky (Scholastic/US). Producers are Kristine Klohk (CCI/Can) and Trevor Yaxley (HuHu/NZ).

NETWORK SCHEDULES FOR TURBO DOGS:

TURBO DOGS premieres on ION Television on Friday, October 3 and will air weekly on Fridays at 3:30 PM (ET).

TURBO DOGS premieres on NBC on Saturday, October 4 and will air weekly on Saturdays at Noon (ET).

TURBO DOGS premieres in Spanish on Telemundo on Saturday, October 4 and will air weekly on Saturdays at 8 AM (ET).

TURBO DOGS premieres on qubo Channel on Sunday, October 12 (at 9:30 AM, 3:30 PM, 9:30 PM, 3:30 AM ET)

About qubo
qubo® is a bilingual, multi-platform entertainment destination for children that focuses on literacy, values and healthy lifestyles while celebrating the unlimited possibilities of a child’s imagination. Formed in 2006 by an unprecedented alliance of leading distribution partners and content players in children’s television, including Scholastic, ION Media Networks, NBC Universal, Corus Entertainment and Classic Media, qubo offers dynamic content in multiple environments. Currently broadcast on NBC Saturday mornings, ION Television Friday afternoons and Telemundo weekend mornings (check local listings) qubo also includes a 24/7 qubo Channel and website, www.qubo.com.

About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com.

 

Attachments:

Turbo Dogs Character Profiles.pdf

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